Sunrise, FL, Feb 15 (Bernama-GLOBE NEWSWIRE) —Jazwares LLC, a global leader in toys and licensing, announced today that its affiliate Zag Toys, LLC (“Zag Toys”) formed a strategic partnership for their wholly owned brand Russ Berrie™, with Kellytoy, an influential manufacturer and distributor of plush toys and pet products. This relationship will carry on the 50+ year legacy of the Russ Berrie™ brand, positioning it globally as the premier plush brand on retail shelves in Fall 2019.
Kellytoy will market the Russ Berrie™ brand through its global distribution channels, which include almost every market segment.
