KUALA LUMPUR, Feb 25 (Bernama) — CIMB Islamic Bank Berhad (“CIMB Islamic”) and SimplySiti today jointly announced a collaboration that will see CIMB Islamic enabling SimplySiti to expand its halal beauty care business beyond Malaysian borders. The homegrown brand will also leverage the end-to-end support of the CIMB-ASEAN Halal Corridor and CIMB’s strong regional network, to meet the demand for quality Halal beauty, cosmetics and skincare products across the region.
Signing on behalf of SimplySiti was Dato’ Sri Siti Nurhaliza, President and Founder, SimplySiti while CIMB Islamic was represented by Rafe Haneef, CEO, Group Islamic Banking, CIMB Group. Witnessing the signing was Azuddin Rahman, Group CEO, SimplySiti; Mohamed Adam Wee Abdullah, Group Chief Marketing Officer, CIMB Group; and Mohd Fadhli Mohd Yusof, Assistant Senior Director, Secretariat Halal Affairs Malaysia, JAKIM.
