Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes
NEW YORK, Dec 10 (Bernama-GLOBE NEWSWIRE) — Equativ, the leading independent media platform, today announced the global launch of the Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Built on Equativ’s SSP infrastructure, the Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and…

