NEW YORK, Dec 10 (Bernama-GLOBE NEWSWIRE) — Equativ, the leading independent media platform, today announced the global launch of the Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Built on Equativ’s SSP infrastructure, the Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.
“With our Media Planning agents, traders stay fully in the driver’s seat, and the agent does the heavy lifting,” said Ben Skinazi, CMO, Equativ. “Our goal is clear: Empower buyers with scalable performance and efficiency, producing better work that leads to tangible outcomes, delivering campaign success, and giving them much-needed time back.”