Hong Kong Tourism Board And CJ ENM Join Forces To Hype Up Tourism Interests With K-pop Culture
HONG KONG, Oct 21 (Bernama-BUSINESS WIRE) — The Hong Kong Tourism Board (HKTB) signed a three-year deal with CJ ENM, one of Asia’s leading entertainment groups, to promote Hong Kong as a travel destination through Korean drama and variety TV shows. The HKTB is the first tourism organisation to enter into a…

