HONG KONG, Oct 21 (Bernama-BUSINESS WIRE) — The Hong Kong Tourism Board (HKTB) signed a three-year deal with CJ ENM, one of Asia’s leading entertainment groups, to promote Hong Kong as a travel destination through Korean drama and variety TV shows. The HKTB is the first tourism organisation to enter into a strategic partnership of this kind with CJ ENM. The partnership will encourage audiences to recall some of their favourite scenes from K-dramas and shows at authentic locations in Hong Kong and boost tourism when international travel resumes.
The HKTB and Seoul-based CJ ENM signed a Memorandum of Understanding (MOU) that will see Hong Kong featured in a variety of shows made by CJ ENM from 2022 until 2024, beaming the city’s unique lifestyle and culture into the living rooms of global audiences. CJ ENM’s highly popular original content is currently available across more than 200 countries, and has been viewed worldwide through partnerships with some of the world’s most popular streaming platforms.
http://mrem.bernama.com/viewsm.php?idm=41330
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