KUALA LUMPUR, Oct 21 (Bernama) — Meet Sqwift – the revolutionary celebrity video messaging and shoutout platform that promises to transform the relationship of the biggest stars in the business with their followers, through a simple app. Sqwift is a vision-driven product that allows celebrities to connect with their fans on a direct and personal level, and is the first of its kind to exclusively onboard interdisciplinary A-List stars – making it a premier destination for celebrities and users alike. Launched in July this year, the Singapore-based company also has bigger goals of establishing a cross-border community of the most influential talent in the region, to foster collaboration and raise awareness for causes through exclusive events and charities.
In today’s ever-expanding digital landscape, the founding team behind Sqwift believes that there is a lot of room for product growth. The app’s main selling point is the ease by which users can connect with their favourite stars to order personalized messages – be it well-wishes, holiday/festival greetings, or even a motivational message, tips or advice. By providing a streamlined process while removing the ‘golden ticket’ infrastructure, Sqwift allows users and celebrities to connect directly and discreetly. And with top-tier celebrities onboarding from all across the region, it also creates opportunities for cross marketing and product launches for niche brands, SMEs and start-ups that can’t afford hefty endorsement fees.
