KUALA LUMPUR, July 7 (Bernama) — Music Tribe, a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines, has chosen Malaysia as its headquarters to spearhead the company’s Global Digital Transformation strategy. The company’s brand portfolio includes famous brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.
Music Tribe established its headquarters under the Principal Hub scheme in 2019 to consolidate global leadership and oversight functions. This operation will house a new digital leadership team tasked to implement cutting-edge digital platforms aimed at enhancing the experience of Music Tribe’s customers by means of data analytics, Augmented Reality (AR) and Virtual Reality (VR).
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