“Malaysia Virtual Experience (MyVXp) Developed To Adapt The New Normal In Tourism Industry”

KUALA LUMPUR, May 29 (Bernama) — Tourism Productivity Nexus (TPN), fully supported by Malaysia Productivity Corporation (MPC) has launched the pilot project for Malaysia Virtual Experience (MyVXp), an online experience package featuring attractions, destinations, and tourism products in Malaysia. MyVXp aims to amplify the new normal of experience tourism – the virtual travel – the virtual tourist. The model is also expected to be one of the marketing tools to upsell tourist attractions and destinations once tourist activities begin to increase.

In materialising this initiative, TPN and MPC have identified the business model which addresses key activities, resources, partnerships, costs, value proposition, customer relationship, channel, marketing plan, payment gateway, and revenue stream.