SINGAPORE, March 19 (Bernama-BUSINESS WIRE) — The Trade Desk (Nasdaq: TTD) and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok is a destination for creating and discovering real, interesting, and fun short-form mobile videos and brands are excited with the opportunity to connect with millions of users on the platform. The integration with The Trade Desk, a leading global advertising technology platform, will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in Thailand, with the Mindshare media agency.
