KUALA LUMPUR, March 16 (Bernama) — The Life Insurance Association of Malaysia (LIAM) continued to record an encouraging growth in 2019, registering New Business Total Premiums of RM11.8 billion, an increase of 14.19% compared to RM10.3 billion in 2018. Traditional business, Investment-linked and Group business recorded strong growth at 30.12%, 11.05% and 10.79% respectively.
The healthy performance of the life insurance industry reflects the increase in awareness among consumers on the importance of life insurance protection.
