KOTA KINABALU, Feb 14 (Bernama) — The PATA Adventure Travel Conference and Mart 2020 began on Wednesday, February 12, 2020 in Kota Kinabalu, Sabah, Malaysia, with 107 international delegates from 30 countries in attendance for the three-day niche event, comprising a one-day-travel mart and one-day conference.
The event, which was organised by the Pacific Asia Travel Association (PATA) and hosted by Tourism Malaysia and supported by Sabah Tourism and Malaysia Airlines, brought together international experts at the forefront of the adventure travel industry to explore the nuances, trends and dynamics of one of the fastest-growing tourism sectors.
