Helping organisations optimise pricing strategies with e-commerce data
LONDON, Feb 5 (Bernama-BUSINESS WIRE) — Global e-commerce sales more than doubled to reach US$2 trillion in 2019 and are set to increase again to US$3.4 trillion by 2024, according to global market research company Euromonitor International.
“The growth of e-commerce across the global retail environment can’t be ignored. As more businesses go online to find their consumers, this creates unprecedented opportunities to gain deeper, actionable and real-time insights into their product assortment and pricing mix at a category, brand owner, brand and individual product level,” comments Lee Linthicum, research director at Euromonitor International.
