SINGAPORE, Nov 27 (Bernama-BUSINESS WIRE) — Outbrain, the world’s leading native advertising platform for the open web, announced today the multi-year renewal of its strategic partnership with Singapore Press Holdings (SPH), Asia’s leading media organisation with businesses in print, digital, radio and more. The partnership began in 2013 and will continue with SPH leveraging Outbrain’s innovative Smartfeed technology and Engage solution. Smartfeed provides a content discovery feed that allows publishers to customise the consumer experience, improving both engagement and revenue. It is designed for a range of content from promoted articles to editorial pieces to videos, and functions across all devices including desktop, mobile, and apps. Smartfeed lets SPH marry editorial curation with personalisation, driving audience growth and engagement, while increasing revenue opportunities.
“We are excited to extend our partnership with SPH. Together we are focused on driving strategic and sustainable growth across the regions and platforms,” said Chris Mockford, Head of Publishers, APAC at Outbrain. “Our renewed partnership will allow us to extend our presence not only in SEA but also into China across SPH’s Chinese language sites. Outbrain is committed to creating the best native experience for consumers, while also connecting leading brands to SPH’s highly engaged audience, especially in an era where brand safety and quality are top of mind. This engagement is proof of our dedication and investment to supply the best monetisation and engagement tools to the world’s top publishers.”
