NEW YORK & LONDON & SINGAPORE, Sept 19 (Bernama-BUSINESS WIRE) — Today, WE Communications released results from its Brands in Motion 2019 global study. The data uncovered a growing expectation and clear opportunity for brands to bring greater stability to what has become an increasingly polarized world. Eighty-three percent of global survey respondents say they believe brands could play an even greater role in providing stability, and 74 percent say they expect brands to take a stand on important issues.
Over the past three years, the Brands in Motion study has surveyed nearly 80,000 consumers and B2B decision-makers to understand the impact of market forces and quantify how perception shifts are impacted by them over time. This year’s study exposed three main themes:
