MATRADE promotes Malaysian gaming firms at Tokyo game show

KUALA LUMPUR, Sept 7 (NNN-BERNAMA) The Malaysia External Trade Development Corporation (MATRADE) says it is spearheading an Export Acceleration Mission (EAM) on Games Related Products & Services to Japan in conjunction with the 2019 Tokyo Game Show (TGS).

The EAM will take place from Sept 10-15, MATRADE said in a statement today.

It said the TGS is an effective platform to brand Malaysia as one of the world’s top exporters of gaming-related products and services to major Japanese companies. 

Over 12 Malaysian companies will be showcasing their capabilities in computer-generated imagery (CGI), 3D game modelling, game development and also Intellectual Property (IP) in animation to major digital entertainment players.

The Malaysian companies taking part in the EAM include Blimp Media, Camou Studio, Fuluso, Gamelobb, Illusionist Production and Lemon Sky Animation. 

“Our presence there (at the TGS) will definitely boost Malaysia’s brand as a leading hub for digital content in this region,” said Jamaliah Jamaluddin, director of MATRADE’s electrical & electronics, ICT and machinery & equipment section.

She said the EAM aims to enhance the promotion of Malaysian companies to high-value buyers and partners from Japan, Korea, Taiwan and other parts of the Asia Pacific region.

In 2018, the participation of Malaysian companies in the event recorded a potential export value of RM155.1 million.

“Japan is known as the world’s leader in the gaming industry, with a total value of the industry there reaching US$19.2 billion.

“South East Asia has become a major provider of outsourcing gaming services to many Japanese corporations due to Japan’s high cost of labour and creative talent,” she said, adding that this presents a huge opportunity for Malaysia as the country is known to have high-skilled game engineers and strong capabilities in areas such as IP.

Last year, the industry recorded an export value of over RM687 million.

“The TGS provides a platform for our small and medium enterprises (SMEs) in the industry to meet with their counterparts who are looking for outsourcing or work-for-hire and partnership.

“The event also provides independent video game publishers, especially start-ups, an opportunity to network with the major players,” she said.

This year’s TGS features over 668 exhibitors and is expected to receive almost 300,000 visitors.

Over the years, it has been a top sourcing platform for top Japanese digital entertainment corporations such as Square Enix, Konami and Bandai-Namco.