TOKYO, March 19 (Bernama-BUSINESS WIRE) — Kao Corporation (TOKYO:4452) today announced that its skincare brand Bioré will accelerate its international expansion as it enters the South Korean market and rolls out a globally unified campaign.
As a core brand under Kao’s “Global Sharp Top” strategy—aimed at establishing leadership in key market segments through high-value products—Bioré plays a central role in driving the company’s global growth. Currently available in 66 countries and regions across Asia, the Americas, and Europe, the brand has steadily strengthened its global presence. Building on this foundation, the latest initiatives are designed to further expand Bioré’s footprint across Asia and accelerate its growth worldwide.
