KUALA LUMPUR, March 9 (Bernama) — In conjunction with the holy month of Ramadan and the upcoming Hari Raya Aidilfitri festivities, CIMB Bank Berhad (“CIMB” or “the Bank”) is driving its purpose of Advancing Customers and Society with action at CIMB OCTOFest, a series of specially curated events, bringing together commerce, community and culture to deliver more meaningful experiences. At the same time, CIMB OCTOFest empowers micro, small and medium enterprises (“MSMEs”) to accelerate digital payment adoption, reward customers with meaningful festive offerings, and uplift underserved communities.
Toni Darusman, Group Chief Brand and Marketing Officer of CIMB said, “Ramadan and Hari Raya Aidilfitri are a time of connection, compassion and togetherness – one of the most important periods for both families and businesses. With CIMB OCTOFest, our goal is simple, to bring people together, share blessings, and celebrate the spirit of the season. That is why our theme this year, Semua Lebih Hebat dengan CIMB, highlights how every moment becomes more meaningful when we experience it together. In today’s evolving landscape, traditions can sometimes be overlooked and seen as inconvenient. CIMB upholds these traditions that are synonymous with our community, making Ramadan–Raya celebrations more rewarding, seamless and impactful. Guided by our Kita Bagi Jadi spirit, we are helping traditions thrive by ensuring they remain relevant and accessible. We are also creating real economic opportunities for MSMEs while delivering meaningful value to our customers as they prepare for Hari Raya. From digital enablement and exclusive festive deals to community outreach, CIMB is here to make what truly matters a Big Deal.”