TOKYO, March 6 (Bernama-BUSINESS WIRE) — Unicharm Corporation (TOKYO: 8113) is accelerating its business operations to bridge the global gender gap while fostering sustainable economic growth under its corporate brand essence, “Love Your Possibilities.” In conjunction with International Women’s Day on March 8, the company is moving beyond simple awareness-raising to address physiological constraints, such as menstruation, as “structural social challenges.” Unicharm is proud to announce its latest initiatives to support women’s education and employment through the provision of products and educational programs in Brazil, Indonesia, and Kenya—a market the company is now entering in earnest.
Regional Initiatives by Unicharm Group
1. [Brazil] Full-Scale Launch of ‘SOFY’ to Support Increasing Female Workforce Participation
Unicharm will launch its sanitary napkin brand ‘SOFY’ in the Brazilian market, where female employment rates are rising rapidly alongside economic development.
-Uniqueness and Market Adaptation: To reach Brazil’s trend-conscious youth, Unicharm has opened an official TikTok Shop to communicate its brand value directly to consumers.
