KUALA LUMPUR, Feb 20 (Bernama) — In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Malaysia is showcasing the nation’s rich biodiversity by promoting the Malayan Sun Bear as a key highlight of the country’s ecotourism offerings. This strategic focus aligns with the introduction of Wira and Manja, the official mascots of VM2026 inspired by this iconic and unique species.
The Malayan Sun Bear, an endangered wildlife species has been chosen as the campaign’s official icon to symbolise Malaysia’s steadfast commitment to wildlife conservation. Designed in a friendly and engaging animated form, Wira and Manja are crafted to appeal to visitors of all ages, evoking a sense of warmth and cheerfulness. This approach further enhances Malaysia’s global image as a welcoming, vibrant and inclusive tourism destination.