WELLINGTON, New Zealand, Feb 10 (Bernama-BUSINESS WIRE) — Boomi, the leader in AI-driven automation, today announced that TRENDS Promotional Products used the Boomi Enterprise Platform to unify more than 50 custom applications and legacy systems into a scalable, AI-ready foundation, enabling faster decisions and improved customer responsiveness. The new infrastructure will also power future use cases including forecasting and intelligent scheduling.
TRENDS, the leading supplier of wholesale promotional products across Australia, New Zealand and the Pacific Islands, manages more than 6,000 products and 700 custom daily jobs. But a decade of growth, taking revenue from approximately NZ$10 million to NZ$130 million, also created a fragmented technology estate of custom applications and manual data flows that limited visibility, slowed reporting, and increased operational risk.