SAN FRANCISCO, Feb 9 (Bernama-BUSINESS WIRE) — The Levi’s® brand today launched “Behind Every Original,” a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist. Debuting during the Super Bowl with the anthem film “Backstory,” directed by Kim Gehrig, the Levi’s® brand flips expectations by showcasing both celebrity icons and everyday Originals exclusively from the backside, letting them share their game-changing Levi’s® backstory.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20260208761156/en/