CAMBRIDGE, Mass., Feb 3 (Bernama-GLOBE NEWSWIRE) —EF (Education First) is launching an unprecedented and unique opportunity, opening the first naming rights for EF Pro Cycling to an additional partner ready to shape the next era of professional cycling together with EF.
EF will remain the team’s owner and long-term anchor partner at an unchanged level of investment. The opening of a title partner position is designed to add resources on top of EF’s existing commitment, enabling the team to compete with the largest budgets in the sport and accelerate its ambitions. This opportunity gives a partner the chance to help build the team of the future alongside EF, while gaining visibility in front of millions of fans worldwide.