SHANGHAI, Jan 30 (Bernama-AsiaNet) — As the Year of the Horse approaches, Shanghai is rolling out a series of “Spring Festival Gift Packs” designed to make it easier and more enjoyable for residents and visitors to experience the city during the holiday period. The initiative, led by the Shanghai Municipal Administration of Culture and Tourism, features discounted tickets, themed activities, and cultural offerings across 60 popular city attractions.
The gift packs are part of Shanghai’s broader push to boost festive tourism and encourage people to celebrate the Chinese Lunar New Year in the city. By combining discounted admission, zodiac-themed promotions, and integrated tour packages, the program seeks to provide a wide range of affordable options tailored to different visitor groups.