KUALA LUMPUR, Jan 26 (Bernama) — The Malaysia External Trade Development Corporation (MATRADE) is leading a delegation of over 120 Malaysian exhibitors in the world’s largest annual food and beverage (F&B) trade exhibition, Gulfood 2026. Taking place from 26 to 30 January 2026 at the Dubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC), the Malaysia Pavilion will showcase a new era of F&B excellence centered on the twin pillars of health- conscious innovation and premium convenience.
Abu Bakar Yusof, Chief Executive Officer of MATRADE, said “ Malaysia’s presence at Gulfood 2026 for the 22nd edition marks a strategic milestone in the nation’s trade relations with the Middle East, aligning with MATRADE’s own market diversification initiatives. Beyond showcasing products, the mission aims to demonstrate Malaysia’s capability as a ‘Total Solution Provider’ in the global F&B supply chain.”