KUALA LUMPUR, Dec 23 (Bernama) — CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) announced a strategic collaboration with Weixin Pay or more well known as WeChat Pay through a dedicated solution, Weixin Mini Program (“the Programme”) to boost CIMB-affiliated merchants’ businesses. This initiative marks a significant step forward in enabling seamless cross-border payments, enhancing Malaysian merchants’ visibility, and empowering businesses to tap into the digital savvy and inbound Chinese tourists.
The collaboration reflects CIMB’s commitment to strengthening cross-border transactions – enabling local merchants to offer a smooth and trusted payment experience for Chinese consumers using Weixin Pay, one of China’s most widely adopted payment platforms. By integrating the Programme and Weixin Pay, merchants in Malaysia can showcase offerings digitally, engage Chinese travellers before arrival to the country, and facilitate in-store transactions via DuitNow QR. This end-to-end ecosystem creates convenience for travellers and a competitive edge for Malaysian merchants, especially in sectors such as retail, F&B and hospitality.