HAIKOU, China, Dec (Bernama-AsiaNet/ — Recently, Hainan, China’s southern island province, formally released the White Paper on Shaping Hainan’s Brand Image on Tourism and Culture and International Communication Strategy (2024–2025). The document, released by Hainan Department of Tourism, Culture, Radio, TV, and Sports, provides targeted solutions to support the long-term and healthy development of Hainan’s inbound tourism in the context of the island’s independent customs operation.
Spanning more than 150,000 characters across five sections and 20 chapters, the white paper offers an in-depth analysis of the development of Hainan’s inbound tourism against the backdrop of evolving global dynamics and industrial upgrading. It benchmarks Hainan against leading island tourism destinations worldwide and proposes innovative policy suggestions covering macro-level policymaking, media outreach, brand positioning, and more than ten specialized sectors.