PRINCETON, N.J., Nov 26 (Bernama-BUSINESS WIRE) — INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering targeted ads on Internet-delivered live television. The new product, INVIDI Fuse™, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.
While current industry standards like server-side ad insertion (SSAI) see costs skyrocket with viewership—making addressable ads during sporting events economically challenging—INVIDI Fuse™ flips the model. Its unique architecture ensures cloud delivery costs remain flat regardless of audience size, making targeted advertising on Internet-delivered live TV not just possible, but highly profitable.