BAYAN LEPAS, Nov 18 (Bernama) — CIMB Bank Berhad (“CIMB” or “the Bank”) has deepened its commitment to empowering Malaysia’s youth and advancing the well-being of customers and society with the launch of the +Play Finance Programme (“the Programme”), a specially curated initiative developed in partnership with the Nicol David Organisation (“NDO”). Introduced at Karnival Celik Kewangan in Penang, a nationwide financial literacy initiative led by Bank Negara Malaysia (“BNM”), this programme aims to equip young Malaysians, with essential life skills by integrating physical movements, mental wellness, and financial literacy. By fostering physical discipline, emotional resilience and financial capability, it nurtures confident young individuals who are ready to contribute positively to their communities and thrive in a dynamic world.
The +Play Finance Programme aims to benefit over 750 students from 30 schools in Klang Valley. Focusing on holistic youth development through engaging workshops and interactive movement sessions, the Programme’s experiential approach blends physical activities with foundational financial education, encouraging students to stay active while learning essential life skills.