SYDNEY, Nov 14 (Bernama-BUSINESS WIRE) — Boomi, the leader in AI-driven automation, today announced that Greencross Pet Wellness Company (GPWC), the parent company of Petbarn, is using the Boomi Enterprise Platform to underpin its digital pet profile platform, enhance customer personalisation, and improve operational efficiency across retail, ecommerce, veterinary, and IT services.
With more than 6,000 employees and an ecosystem spanning over 250 Petbarn stores, 140 Greencross Vets clinics, 24 speciality & emergency centres, 132 grooming salons, 114 puppy schools, 4 crematorium facilities, 166 DIY dog washes, 20 mobile dog washes and Vepalabs Specialist Pathology Centre which services veterinary clinics nationally. GPWC is Australia’s largest pet care company. The organisation needed a strategic integration platform to replace more than 150 point-to-point connections and provide real-time visibility into how systems interact.