LOS ANGELES & SEOUL, South Korea, Nov 12 (Bernama-BUSINESS WIRE) — Xsolla, a global commerce company helping developers launch, grow, and monetize their games, today announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a leading unified measurement platform for mobile marketers. This strategic partnership empowers mobile game developers with precise, cross-platform performance tracking by bridging the gap between mobile marketing efforts and purchases made through the Xsolla Web Shop.
As more developers turn to Web Shops to drive direct-to-consumer monetization beyond traditional app stores, understanding the full value of those off-platform transactions has become increasingly critical. With Xsolla’s new S2S integration, powered by Airbridge, developers can now gain a complete and accurate view of campaign performance, attributing web purchases as in-app events and revealing valid Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across every platform.
