CHENGDU, China, Oct 16 (Bernama-GLOBE NEWSWIRE) — To further promote the city’s global tourism brand, “Chengdu, More than Just Giant Pandas,” the Chengdu Municipal Bureau of Culture, Broadcast TV and Tourism recently organized roadshows and participated in travel fairs in Singapore and Malaysia, showcasing the unique charm of “Park City, Happy Chengdu” from multiple perspectives.
At the Kuala Lumpur roadshow, Chengdu integrated elements of giant pandas and Sichuan opera face-changing, complemented by seasonal imagery of the city to create an immersive “Chengdu vibe.” Local residents enthusiastically joined VR tours and face-painting activities. The VR experience offered a virtual journey from the Chengxiang Ancient Town to the Dujiangyan Irrigation System, providing an engaging glimpse into the ancient Shu civilization and effectively sparking interest in visiting Chengdu.