SINGAPORE, Oct 8 (Bernama-BUSINESS WIRE) — SISTIC has entered into a strategic partnership with AXS, the global ticketing division of US-based Anschutz Entertainment Group (AEG), which will take a majority stake in SISTIC. With SISTIC’s strong and trusted presence in Singapore’s events industries, as well as AXS’s global network and innovative ticketing technology, this strategic partnership will strengthen Singapore’s position as a premier entertainment hub, and enhance Singapore’s reputation as a major sporting and lifestyle destination.
As a global powerhouse in sports and live entertainment technology, AXS, a wholly owned subsidiary of AEG, supports highly sought-after brands in sports and entertainment. AXS’s diverse client portfolio includes iconic venues, sports teams, festivals, and live events across North America, U.K, France, Germany, Sweden, Japan, Australia, and New Zealand, and continues to grow its global footprint. With a strategic stake in SISTIC, AXS will offer more diverse live events and activities in Singapore and the region.