KUALA LUMPUR, Sept 30 (Bernama) — Small Medium Enterprise Development Bank Malaysia (“SME Bank”), a subsidiary of Bank Pembangunan Malaysia Berhad (“BPMB”) Group, has unveiled its new Enterprise Lifecycle Scoring Assessment (“ELSA”) Mobile Application, an artificial intelligence (“AI”)-powered, mobile-first platform that provides entrepreneurs with real-time insights, flexible financing access and a pathway from diagnostics to market opportunities. Beyond empowering SMEs, ELSA also reflects Malaysia’s ASEAN Chair 2025 agenda to drive digital transformation through AI, cybersecurity, digital payments and inclusive innovation, cementing SME Bank’s role in building a future-ready economy.
Hairil Izwar Abd Rahman, Chief Digital & Technology Officer of SME Bank, said, “This unveiling marks a bold step in SME Bank’s digital innovation journey. By making ELSA accessible as a mobile app, we are embedding intelligence and accessibility into a single platform, enabling SMEs to move from identifying their challenges to taking decisive action that drives growth. ELSA is no longer just a diagnostic tool; it is evolving into an inclusive platform for SME empowerment, bridging insights with action across financing, digitalisation, training and market access. Through this initiative, SME Bank is charting an ambitious course to onboard 10,000 SMEs within the next two years, reinforcing our role as a key driver of Malaysia’s entrepreneurial ecosystem and economic resilience.”
