BEAVERTON, Ore. & LOS ANGELES, Sept 23 (Bernama-BUSINESS WIRE) — NikeSKIMS exists to serve women who are redefining what it means to be an athlete today. It’s within this vision that NikeSKIMS debuts its inaugural apparel collection launching on September 26, which is designed to sculpt and engineered to perform, without compromise. Built from Nike’s (NYSE:NKE) unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, from the studio to the gym and beyond.
The brand ethos comes to life through NikeSKIMS’ debut film, Bodies at Work, directed by filmmaker Janicza Bravo, which features more than 50 athletes from across the Nike portfolio, including collegiate stars from University of Southern California (USC) and University of California, Los Angeles (UCLA) alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz and Nelly Korda, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.