KUALA LUMPUR, Malaysia, Sept 22 (Bernama-BUSINESS WIRE) —
(NYSE: FICO)
Highlights
- Only 11% of executives say their bank is highly advanced in hyper-personalization
- 72% admit their customer communication channels are siloed or only partly integrated
- 50% say no more than half of their customer-facing decisions are automated
An industry poll conducted by global analytics software leader FICO has revealed the challenges banks in Asia Pacific face in delivering real-time, tailored customer experiences. Nearly nine in ten banks (88%) said they are already using predictive analytics to anticipate customer needs to some degree but only a tiny fraction (11%) described their hyper-personalization strategies as highly advanced.