SUBANG JAYA, Sept 11 (Bernama) — Artificial Intelligence (AI) is transforming the tourism industry by unlocking new levels of efficiency and productivity, enabling businesses to deliver better visitor experiences while staying competitive in a rapidly evolving global market. By adopting AI solutions, tourism players can streamline operations, enhance decision making, and create sustainable growth opportunities that strengthen Malaysia’s position as a leading destination.
The AIxTourism Conference 2025 carried the theme AI Productivity for Travel and Tourism: Reshaping the Future of the Visitor Economy. The theme is aligned with the official theme for World Tourism Day 2025 Tourism and Sustainable Transformation.
