KUALA LUMPUR, Aug 21 (Bernama) — In line with its purpose of Advancing Customers and Society,CIMB Bank Berhad (“CIMB” or “the Bank”) has announced its continued commitment to empower Malaysian talents in Art and Culture through its social movement, Kita Bagi Jadi. Kita Bagi Jadi is the Bank’s social movement to nurture and encourage the spirit of resilience, optimism and positivity amongst Malaysians today. In conjunction with Malaysia’s 68th Merdeka celebrations, CIMB is pleased to work alongside acclaimed Malaysian rapper Aman RA to release a new music video, Bangun, Kita Bagi Jadi.
This remake of the song Bangun, which was the rapper’s ode to the spirit of resilience amongst Malaysians, mirrors the campaign’s values thus making him the perfect collaborator for the refreshed version. The music video is brought to life by the unique pairing of Aman RA and Olympian Dato’ Azizulhasni Awang, whose personal journeys symbolise resilience and hope. Together, the video creates an expression of meaningful stories featuring Malaysians from all walks of life such as entrepreneurs, young artists and students who have overcome personal challenges and experienced the positive impact of CIMB’s programmes and products.
