KUCHING, Sarawak, March 5 (Bernama) — In a concerted effort to bolster Malaysia’s position as a prime destination for business events, an exciting collaboration is underway between Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak). Taking place in Sheraton Kuching, the MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024 anticipates the participation of approximately 100 stakeholders from various sectors, including Professional Conference Organisers (PCO), Professional Exhibition Organizers (PEO), Event Management Companies (EMC), Destination Management Companies (DMC), associations, and relevant government agencies.
Central to the agenda of this event is the spotlight on MyCEB’s innovative incentive campaign – MyTripleE, unveiled in August 2023. This initiative seeks to showcase Malaysia’s offerings in the targeted market segments namely convention, exhibition, as well as corporate meetings and incentives, with a special focus on Sarawak and the state’s potential. The collaboration aims to engage with partners, such as travel agents, hotels, and product owners, in promoting and leveraging the MyTripleE campaign.
