NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data

CHICAGO, Jan 18 (Bernama-BUSINESS WIRE) — NielsenIQ, a global measurement and data analytics leader, announces an agreement with TransUnion’s (NYSE: TRU) marketing solutions business, TruAudience^®, to connect NielsenIQ’s consumer data with partners’ identity spaces for audience modeling. This cooperative effort leverages NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity to help Media and AdTech companies create impactful campaigns with audience segments informed by consumer purchases.

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