SAN FRANCISCO, March 16 (Bernama-BUSINESS WIRE) — Fastly, Inc. (NYSE: FSLY), the world’s fastest global edge cloud platform, today announced it has entered into an agreement with Google LLC (NASDAQ: GOOGL) to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE, the Privacy Sandbox initiative to improve privacy while continuing to support tailored advertising.
For online services that need or desire to serve customized experiences, protecting users’ personally identifiable information (PII) has proven to be a complex yet critical requirement. Against this backdrop, Google Chrome is phasing out support for third party cookies in 2024, which are often used for tracking users across websites. The Privacy Sandbox is a set of proposals to reduce cross-site and cross-app tracking while helping to keep online content and services free for all across the web.
