SAN FRANCISCO, April 17 (Bernama-BUSINESS WIRE) — Cloudflare, the leading Internet performance and security company, today announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control.
The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it available anywhere, instantly. AMP is great at providing content quickly to users and is especially crucial for driving traffic to eCommerce sites and news publishers. Google Search directs Internet users to AMP-enabled results (identified by a lightning bolt). Historically, AMP required the Google URL to appear in a browser’s address bar, meaning that publishers could not display their own domains and direct visitors to their own sites. AMP Real URL keeps traffic on publishers’ sites, giving them control over their pages, analytics, and the way their content is displayed to users.
