BASINGSTOKE, England, May 10 (Bernama-BUSINESS WIRE) — A new study by Juniper Research has found operators will generate $27 billion from the termination of SMS messages related to multi-factor authentication in 2022; an increase from $25 billion in 2021. The research predicts this 5% growth will be driven by increased pressure on digital service providers to offer secure authentication that reduces risk of data breaches and protects user identity. Multi-factor authentication combines multiple credentials to verify a user or transaction. This includes sending an SMS that contains a one‑time password or code to a user’s unique phone number.
The new research, Mobile Authentication: Future Strategies & Market Forecasts 2022-2027, urges operators to capitalise on the growth in demand for multi-factor authentication SMS traffic, by leveraging firewalls to monitor and identify SMS traffic specifically used for multi-factor authentication. In turn, operators will then be able to charge a premium on this traffic and further increase business messaging revenue.