New York, NY, May 10 (Bernama-GLOBE NEWSWIRE) — [INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy-nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coupé ever produced. Leading brands and organizations into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and produced the ‘Lamborghini Ultimate’ campaign globally.
Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media Impressions, the exposure resulted in a closing auction bid of $1.6MM – over 3x the standard suggested retail of a Lamborghini Aventador Coupé – making it one of the 10 most expensive brand new Lamborghini’s ever sold at auction.
