BASINGSTOKE, England, March 7 (Bernama-BUSINESS WIRE) — A new Juniper Research study has found that the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026. This growth of 169% will be driven by the increasing adoption of omnichannel retail strategies by eCommerce players and the rising integration of chatbots within messaging platforms.
The new research, Chatbots: Sector Analysis, Competitor Leaderboard & Market Forecasts 2022-2026, assessed multiple chatbot channels, including Internet browsers, messaging apps and RCS messaging. It found that retail spend over chatbot messaging apps will account for over 50% of global chatbot retail spend by 2026. It predicts that the rapid development of messaging app functionalities will attract high‑value online retailers to chatbot messaging apps over competing channels.
