Following EFSA Ban Of Food Additive Titanium Dioxide (TiO2), Blue California Launches Clean-label Food Grade Whitening Agents As Alternatives

Rancho Santa Margarita, Calif., Jan 12 (Bernama-GLOBE NEWSWIRE) — Following food authority EFSA’s ban of food additive titanium dioxide (TiO2), Blue California, the producer of natural science-based ingredients, launched novel food-grade whitening agents as a clean-label alternative to replacing potential health risk white colorant titanium dioxide.

“Brands that seek to replace the titanium dioxide white colorant will find many benefits to Blue California’s patent-pending food-grade whitening agents,” said Cuie Yan, Ph.D., vice president of encapsulation. “Our alternative to titanium dioxide is industry-changing with opacifying or whitening effects and excellent sensory benefits with a delicious creamy/rich mouthfeel, and contains proprietary ingredients that may have additional benefits such as supporting cognitive health.”

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