PUTRAJAYA, Dec 20 (Bernama) — As the year draws to a close, Tourism Malaysia via the Shopping Malaysia Secretariat has organised the Miss SHOPhia Virtual Hunt 2021 in an effort to promote shopping activities in Malaysia through the country’s digital shopping icon, Miss SHOPhia.
Befitting the current situation as the world adopts the “new normal” for the tourism industry, the Miss SHOPhia Virtual Hunt campaign took place on 18 December 2021 through the Zoom platform, with a total of 111 participants from within and outside the country (ASEAN). Each group consisted of four participants, including members of the public, local media, and representatives from ASEAN countries including public and media.
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