BASINGSTOKE, England, Nov 23 (Bernama-BUSINESS WIRE) — A new Juniper Research study has found that total SMS firewall revenue will increase from $911 million in 2021 to $4.1 billion in 2026; representing an absolute growth of 346%. SMS firewalls are third-party solutions that sit within operator networks; enabling the real-time monitoring of network traffic, enhancing operator capabilities to block fraudulent traffic and minimise revenue loss.
The new research, SMS Firewalls: Key Opportunities, Competitor Leaderboard & Market Forecasts 2021-2026, urges operators to implement advanced SMS filtering solutions, with artificial intelligence and machine learning capabilities to mitigate the constantly evolving tactics of fraudulent players. A failure to adopt firewalls with these capabilities will leave operators open to diminished revenue from business messaging, as fraudsters mask business messaging traffic to avoid termination fees.
