Korea Tourism Organization Launches New Global Campaign ‘Come Play with Korea, K-VIBE FESTA’ Using Metaverse

– A new traveling experience by touring trendy local attractions in Korea virtually –

– Spreading the charms of Korea around the world with K-Travelog, K-VIBE in ZEPETO and K-VIBE CONCERT –

SEOUL, South Korea, Nov 23 (Bernama-BUSINESS WIRE) — The Ministry of Culture, Sports and Tourism (Minister Hee Hwang) and the Korea Tourism Organization (President Young-bae Ahn) launched a new campaign ‘Come Play with Korea, K-VIBE FESTA’ using the metaverse platform on an extended reality (XR) to provide a new traveling experience to Korea before visiting in person. Korea has gained more attention since the launch of the “Feel the Rhythm of Korea” series last year with songs such as “Tiger is Coming Down”.

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