KUALA LUMPUR, March 18 (Bernama) — CIMB Bank (“the Bank” or “CIMB”) garnered seven accolades in recognition of its exceptional customer experience (CX) at The Digital Banker’s Next-Gen Customer Experience in Financial Services 2019 Awards. CIMB was declared Winner for Excellence Net Promoter Score and Best Customer Experience – Branch, and received the Highly Acclaimed accolade for Best Customer Experience – Contact Centre; Best Customer Experience Business Model; Best Use of Customer Feedback; Best Client On-Boarding Initiative and Best Use of Data Analytics.
The Excellence Net Promoter Score award, was for the formulation and implementation of CX strategies across the Bank through a consistent baseline methodology. The Best Customer Experience – Branch award, on the other hand, was for an initiative that enhanced customer experience across key touchpoints while also improving branch productivity and efficiency. The prestigious Digital Banker’s awards is highly regarded due to its rigorous criteria for assessing and transforming customer experience, user experience and driving service innovation in financial institutions. The Digital Banker is known in 170 countries and covers 300,000 media outlets worldwide.
